Indonesia’s digital identity is in the midst of a transformation as the country experiences a boom in digital businesses, specifically the fintech lending industry. However, significant problems like identity theft hinder it and affect the nation. According to a survey by Katadata, there are four most damaging things to the companies in 2020; customer fraud, cybercrime, asset misuse, and bribery & corruption.
The companies face staggering losses, totaling Rp 600.6 trillion, and this figure does not even account for other significant impacts like damage to brand reputation and market share. Companies must take immediate action to address these pressing issues to protect their financial stability and reputation. Failure to do so may result in even more losses and irreparable damage to the company’s standing in the market. One report by UNODC also states that the surge in e-commerce that has accelerated since the onset of the pandemic contributes to the cause.
Therefore, companies must prioritize implementing robust measures to prevent fraud, cybercrime, asset misuse, bribery, and corruption. One of them is implementing a liveness detection system in the business process. If you’re unfamiliar with liveness detection and its potential to combat identity fraud, don’t worry! We’re here to help. Read on to learn about this technology, its advantages, and how implementing it in business processes can prevent fraudulent activities.
What is a Liveness Detection?
In movies about bank heists, actors often use multiple techniques like photographs, masks, and even fake fingers and eyeballs to bypass biometric security systems on bank vaults. These techniques are known as presentation attacks or “spoofing.” However, those aren’t as effective as portrayed in the movies.
To combat such attacks, fraud prevention experts use liveness detection. According to Thales, liveness detection is the ability of a system to detect if a fingerprint or face (or other biometric) is real (from a live person present at the point of capture) or fake (from a spoof artifact or lifeless body part). Liveness detection is a range of techniques to ensure that their technology reads a biometric source correctly, such as a human face, eye, or thumbprint, and not a false or recreated image of one. Criminals and fraudsters are constantly innovating new ways to bypass authentication technology. Therefore, liveness detection is essential in keeping data and other assets secure from unauthorized access.
Liveness detection comes in different forms and must continuously advance to keep up with new threats. By using this technology, companies and individuals can add an extra layer of protection to their security systems, ensuring only actual biometric data is used to authenticate access to their assets.
How does liveness detection work?
Liveness detection works by examining a person’s behavior, such as their blinking patterns and head movements, to identify if they are a genuine person or a fraudulent presentation. The system can also detect masks and printed images presented on camera, making it difficult for fraudsters to manipulate. This technique does not require the person to perform specific actions and operates in real-time during the biometric authentication processes. Hence, preventing fraudulent activities made effortless, more effective, and user-friendly both for companies and customers. This system provides an additional layer of security to prevent unauthorized access, which is crucial in today’s digital landscape, where cyberattacks and identity fraud are prevalent.
Moreover, liveness detection is non-intrusive and user-friendly as it does not require any specific actions from the user, such as holding their breath or turning their head. It makes it more convenient for users to authenticate their identity quickly and accurately. Additionally, liveness detection can be performed in real-time, allowing for a seamless and efficient authentication process.
Usually, companies implement liveness detection in the online registration process called digital onboarding. Please see the picture below to gain a clearer understanding of its implementation.
Implementing a liveness detection system can help businesses and organizations reduce the risk of identity fraud and cyberattacks while providing a user-friendly authentication experience.
Protect Your Business from Identity Fraud with Liveness Detection
In conclusion, liveness detection is a powerful tool that helps businesses combat fraud and protect their assets from unauthorized access. By implementing this technology in the business process, companies can significantly reduce the risk of identity fraud. If you want to learn more about liveness detection and how it can benefit your business, visit www.asliri.id for more information. Stay ahead of the curve and take the necessary steps to protect your company from fraudulent activities.
ASLI RI business management fighting spoofing identity fraud Liveness Detection
Last modified: June 16, 2023
